Perhaps you are familiar with the concept of “rebranding” or a “brand refresh,” but maybe you don’t understand why someone would consider undergoing a brand refresh.
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As the year is yet again coming to an end and we are officially on the precipice of the next decade (whoa!), I can’t help but reflect on the year that has passed.
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As a 29-year-old company and a leader in the landscape design industry in Boston, Jean Brooks Landscapes felt it was officially time to freshen up their entire look. Cue, JoieWorks.
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Creating an intentional brand doesn’t happen overnight; it is something that evolves over time. But how do you create a visual representation of your business in an intentional way?
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JoieWorks worked with Flower Folk, a Santa Barbara-based florist, to create a visually-appealing and user-friendly website for the web-based business.
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Branding is an essential part of a business, but why? Let's start from the very beginning.
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